Japan has many outstanding craftsmen and sophisticated techniques, but they have struggled to appeal to the world their true value. Also, with the variety of production sites shifting abroad, the local areas that were once home to these crafts and industries have declined or headceased to produce.
In order to resolve this present situation, we, Isetan Mitsukoshi Holdings, have been promoting Japanese expertise under the ‘JAPAN SENSES’ banner since 2011. This campaign highlights designated areas of Japan their craftsmen, techniques, and the products that they present with the objective to “make Japan cheerful,” and to “reintroduce the excellence of craftsmanship in Japan for its people.” Furthermore, through the “NIPPONISTA” project, select pieces of Japanese fashion, art, food, lifestyle, and craftsmanship were chosen as part of the 2013 Cool Japan Strategy Promotion Program by the Ministry of the Economy.
We will introduce select items under the themes, “FASHION & ART: JAPAN LUXURY”, and “FOOD & DESIGN: JAPAN STYLE” in a pop-up store from February 6th to the 13th during the New York Fashion Week. The project team consists of eight ladies endowed with a youthful sense of creativity. They have selected the brands and the products, and have negotiated for the exhibit one by one. With strong support from the Cool Japan Strategy Promotion Program, we are confident that we can present an impressive display of Japan’s technical and creative excellence to the world.
February 6-13, 2014
47 Greene Street, SOHO, New YorkOpen In Google Maps